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Google will make page speed a factor in mobile search ranking starting in July

More recently, it began rolling out its new, mobile-first search index to a handful of sites to make good on its promise to shift its overall search index to favor the mobile version of the website over the desktop version. That change, in particular, is focused on forcing web publishers to ensure their mobile site has the same information as their desktop site – something that’s not always the case today. This Speed Update, however, is unrelated to whether the site contains the same info as desktop, nor is it related to any requirements surrounding AMP usage. Instead, it’s about the page performance in general, with the goal of offering mobile users a better overall experience when searching via mobile. Google is not offering a standalone tool for web publishers to help them get ready for this shift, but did point to a number of resources that can provide general insights about site performance. This includes the  Chrome User Experience Report , which offers user experience metrics for popular web destinations;  Lighthouse , an automated tool for auditing site performance and other web quality metrics; and  PageSpeed Insights , which shows how well a page performs on the Chrome UX Report and makes suggestions about how performance can be improved. This is not the first time that page speed has been used as a signal on Google, to be clear – that’s been the case for some time on desktop searches, the company notes. It’s just never been explicitly taken into consideration for those same searches on mobile. These sorts of mobile-focused changes to Google search are critical for the company, given that the majority of Google users today search the web via mobile devices, like smartphones. In fact, mobile searches surpassed desktop searches back in 2015 , and mobile has continued to grow in the years since.

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And there has been a decrease in entries to subjects not explicitly mentioned by the policy, such as economics, religious studies, physical education and the arts. Progress 8 does leave room for arts subjects under the "other" category and the government says that the proportion of pupils taking at least one art subject at GCSE has remained broadly stable. However, the Education Policy Institute disputes this, arguing that by limiting subject slots that can be filled by non-EBacc subjects, arts subjects are being squeezed out. Its analysis shows the proportion of pupils taking at least one arts subject fell from 57.1% in 2014 to 53.5% in 2016 - and with more schools adopting the EBacc measures, this trend may continue. Overall, the number of entries for arts GCSEs has decreased by 43,000. The recent separation - or decoupling as it's known - of AS-levels and A-levels could also be a factor. "Students may previously have done three A-Levels plus one AS-level and may have done an arts subject as their additional subject," says Jill Stokoe, a policy advisor at the National Education Union. This is speculative, she says, but English A-level uptake has fallen by 14% since the decoupling began and a survey by the English and Media Centre (EMC), a charity which supports English education, suggests decoupling has been a key factor in the reduction. Exams: How do the new 9-1 GCSE grades work? This means English might be one of the subjects losing out as result of the limiting of choices at the start of A-levels. The exams and qualifications regulator Ofqual says that part of the move away from arts and social sciences is due to the shift to Stem subjects - something the government has actively encouraged.


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